MMNB Fraud Desk Banking and Finance Script
One of the most important aspects of banking and finance commercials is that they inspire trust in customers. Therefore, having a relatable, trustworthy and creative financial ad is crucial to any financial service provider. If your delivery does not give off notions of trust, your customers won’t trust you with their money and your services will be ignored. Inspire as much trust as possible, ultimately leading them to you with their financial service needs.
The voiceover delivery should not pressure the listeners into a decision, but rather propel them to take action. Your take should be read in a playful and friendly voice and your listeners should feel that they are listening to a trustworthy voice.