BBH Very Merry Radio Commercial Script
A radio commercial rarely goes beyond 60 seconds, so radio ad scripts get less than a minute to convince listeners to buy a product. Because radio commercials are fleeting, and your commercial is just one among many for various items and services, information has to be repeated in order to be heard and remembered.
Your call-to-action (CTA) is a critical part of your radio script. Think about the message before voicing. The important points are your highlights: the product name, the benefit you have to offer and how to get more information.
|Gender||Female and Male|
|Target Demography||Aged and Upwardly Mobile Nigerians|
|Script Characters||Working class ladies, Responsible Husband|
|Vocal Direction||Gisty/ Chatty (Ladies), Romantic (Man)|
|Suggested Music||Mid Tempo|
|Suggested Sound Effects (SFX)|